Millers Appeal to Mature Women

The St George and Sutherland Shire Leader is the Fairfax local newspaper for southern Sydney, Australia. Millers’ ran a promo
called the Seeing Me Project. Taking feedback from customers, Millers’ discovered that many more mature women often felt
alienated by adverts that always showed younger models in fashion, and some mature women at times felt neglected.

Read the complete story of Millers’ and Bernadette Bull who got into modelling at 60+.

http://www.theleader.com.au/story/3501356/fashion-chain-comes-up-with-a-model-way-to-fight-ageism/?cs=24